About
Elliott Weed
Senior AI & Data Architect. Product Strategist. Independent Consultant.
10+ years at Salesforce. Product management at FreshWorks. Gartner and Forrester analyst experience. I bring the rare combination of deep platform architecture and product strategy that most consultants simply don't have.
Elliott Weed advises mid-market and enterprise organizations on Salesforce AI and Data Cloud strategy, architecture, and implementation. His practice, Calculated Data Advisors, serves companies that need senior-level expertise without the overhead of a large consulting firm.
Elliott spent over a decade at Salesforce as a Senior AI and Data Success Architect, working directly with enterprise customers across healthcare, financial services, insurance, and higher education. His work has included leading the POET (PODS Order Entry Transformation) project for Marketing Cloud, designing and delivering AI and Agentforce training programs for 40+ senior architects, and architecting complex Data Cloud implementations for accounts including Elevance Health, VSP Global, UCM, and Affirm.
What distinguishes Elliott from most Salesforce consultants is breadth. Before returning to architecture at Salesforce, he served as Outbound Product Manager at FreshWorks, where he led product strategy for Freshsales and Freshmarketer. He managed relationships with global brands including A-MAX, Sotheby's, PICA, and NYRA, and conducted analyst briefings with Gartner and Forrester that directly shaped competitive positioning. That product management lens — understanding not just how to build, but what to build and why — informs every engagement he takes on.
Elliott works with companies that have already invested in Salesforce and are ready to get serious about AI. He does not do commodity administration. He does architecture, strategy, and implementation at the senior level.
Career Trajectory
Architecture, product strategy, and back again — a career built on range.
Developer
Early Career
Hands-on platform development across core Salesforce products.
Technical Lead
Leading implementation teams on complex enterprise projects.
Product Management
FreshWorks
Outbound PM for Freshsales & Freshmarketer. Gartner and Forrester analyst briefings. Global brand accounts.
Senior Architect
Salesforce
AI and Data Cloud architecture for enterprise customers. Training 40+ senior architects.
Independent Consultant
Present
Calculated Data Advisors. Direct advisory for mid-market and enterprise.
Selected Experience
Enterprise projects across Salesforce and FreshWorks.
POET Project — Marketing Cloud
Led the PODS Order Entry Transformation (POET) for Salesforce Marketing Cloud, a complex enterprise implementation that restructured how large-scale order data flows through the Marketing Cloud platform.
Architect Training Programs
Designed and delivered Agentforce and AI training curricula for 40+ senior Salesforce architects, covering agent design patterns, prompt engineering, Data Cloud integration, and production deployment.
Enterprise Key Accounts
Elevance Health, VSP Global, University of California Medical (UCM), Affirm — enterprise implementations across healthcare, insurance, fintech, and higher education.
FreshWorks Product Leadership
Outbound Product Manager for Freshsales and Freshmarketer. Managed relationships with A-MAX, Sotheby's, PICA, and NYRA. Led Gartner and Forrester analyst briefings that shaped competitive positioning.
Published & Speaking
Regular contributor to the Salesforce AI and Data Cloud conversation.
Weekly LinkedIn Thought Leadership
Publishes every Wednesday on Salesforce AI, Data Cloud architecture, and Agentforce implementation patterns. Posts consistently reach 1,000+ views from an audience of Salesforce architects, admins, and technology leaders.
Architect Training Programs
Designed and delivered AI and Agentforce training curricula for 40+ senior Salesforce architects. Curriculum covered agent design patterns, prompt engineering best practices, Data Cloud integration, and production deployment strategies.
Gartner & Forrester Analyst Relations
Conducted analyst briefings with Gartner and Forrester during FreshWorks tenure, directly influencing competitive positioning in CRM and marketing automation Magic Quadrant and Wave evaluations.
Certifications
Current Salesforce certifications relevant to AI and Data Cloud work.
Salesforce AI Specialist
2024Covers Agentforce, prompt engineering, Einstein, and the AI capabilities across the Salesforce platform.
Salesforce Data Cloud Consultant
2024Advanced certification covering Data Cloud architecture, data modeling, identity resolution, and activation.
How I Work
Principles that differentiate how I approach every engagement.
Readiness first, building second
I won't scope an implementation until I understand your data. More Agentforce projects fail from bad data than bad engineering.
Honest about what the platform can and cannot do
Agentforce is genuinely powerful and genuinely limited. I'll tell you both sides — including when the right answer is to wait for a platform capability that's six months out.
Documentation that outlasts the engagement
Every engagement ends with documentation your team can actually use. I'm not interested in creating dependency.
Direct communication, no account management layer
You deal with me. Not a project manager, not a staffed team, not someone who attended the kickoff and then handed it to someone junior.
Let's talk about your project.
Free 30-minute call. I'll tell you honestly whether and how I can help.